The Roles of Government Agency in Assisting CSR Project for Community Development: Analysis from the Recipients Perspectives

Sarmila M S,Zaimah R,Suhana Saad,Azima A M,N Lyndon,S Selvadurai

doi:10.5539/ass.v9n8p17

Abstract

Corporate Social responsibility (CSR) initiatives by the corporations are playing increasingly significant role in the effort of contributing to community development particularly in the developing country. The international prominence of the initiatives in this area can be traced to the objectives of Millenium Development Goals (MDGs) that established corporations as partners of development. However, realizing the corporate sectors constraints in playing the roles as agents of development, the CSR initiatives need to be implemented with the involvement of the government agency to assist community development. This paper will explore the roles played by government agency in CSR project through a case study of successful CSR initiative in Bukit Awang, PasirPuteh Kelantan in Malaysia. A qualitative research strategy that explores the perspective of social actors that involved in the project and thematic data analysis are undertaken for that purpose. The result from the analysis reveals two main roles played by the government agency in CSR project by the corporation to the community. The roles are as the supporting agency and as leader in the community. These roles have assisted in the implementation of the CSR project with the objectives to develop the community involved.

Highlights

Corporate Social Responsibility (CSR) has gained prominence globally and has been discussed as one of the avenues for the corporate sector to contribute to the process of developing the community (Ideamudia, 2008; Blowfield, 2007; Muthuri, 2007)
The ability to motivate and act as what is expected of the community has made the agency able to capture the attention of the community to reflect themselves and work on the effort to develop themselves through the Corporate Social responsibility (CSR) project.This study has indicated that the critical factor of successful leadership as being discussed by CDA has been fulfilled by the Local Farmers Association (LFA) and its personnel.This finding reveals the local context of leadership quality expected by the community in assisting and creating an enabling environment for community development
The CSR project that principally initiated by the business sectors are encouraged to be implemented with the involvement of the government agency to ensure its effectiveness in benefiting the community

Summary

Introduction

Corporate Social Responsibility (CSR) has gained prominence globally and has been discussed as one of the avenues for the corporate sector to contribute to the process of developing the community (Ideamudia, 2008; Blowfield, 2007; Muthuri, 2007). As an organization that's been established for the purpose of maximizing shareholder wealth, business corporations are seen as having lack of social skill in pursuing the effort with social motives in community development (Frynas, 2005; Newell, 2005; Fox, 2004; Davis, 1973). To overcome such constraints, corporations are encouraged to embark into partnership with government agency to effectively implementing CSR programs and initiatives as their CSR strategy for the purpose of development (Seitanidi & Crane, 2009; Kolk, Tulder & Kostwinder, 2008; Ideamudia, 2007). This paper will look into the roles played by the government agency in assisting the CSR project implementation by a corporation towards the community in the case study

Methods

Discussion

Conclusion