Abstract
Antonio Graca is Director of Research and Development at SOGRAPE VINHOS and an eminent figure in the Wine Business. With this extensive interview, he shares his thoughts and views on many key aspects of the business, starting with the role of R&D and innovation and the connection between academic research and the operators of the wine sector. The experience and knowledge that emerges from this in-depth conversation can represent a precious source of inspiration for researchers, managers and all the stakeholders in the sector, as it sheds a light on many key issues in the way to success in the wine business.
Highlights
The experience and knowledge that emerges from this indepth conversation can represent a precious source of inspiration for researchers, managers and all the stakeholders in the sector, as it sheds a light on many key issues in the way to success in the wine business
From an early stage I started to rank research projects in terms of cooperative or competitive, developing the former as shared, networked projects that would produce capacities, skills and knowledge while self-funding competitive projects that would translate into competitive market advantages and innovations
Q: Regarding development of capacity within the sector, what do you see as the 3 main skills required of a researcher to be successful in the industry, and do you see a role for researchers in defining and supporting the training and education needs of aspiring wine professionals?
Summary
He shares his thoughts and views on many key aspects of the business, starting with the role of R&D and innovation and the connection between academic research and the operators of the wine sector. The experience and knowledge that emerges from this indepth conversation can represent a precious source of inspiration for researchers, managers and all the stakeholders in the sector, as it sheds a light on many key issues in the way to success in the wine business.
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