Abstract

Early childhood cognitive development is formed faster in the first four years of life. YouTube as a video-based application media is used as a means to optimize children’s cognitive development by some parents. The objective of this study was to determine the role of YouTube media in optimizing cognitive development in early childhood. The method used is qualitative with a phenomenological approach. Data collection techniques in this study were interviews and observations to parents of YouTube media users as a means of optimizing a more optimal development in aspects of imagination, language, curiosity, and concentration. Thus it can be concluded that YouTube media can be used as a means to optimize cognitive development in early childhood.

Highlights

  • IntroductionCognitive development is the basis of a child's ability to think

  • Children's cognitive development shows the development of children's thinking

  • This study focused on how cognitive development in early childhood is stimulated using YouTube media by parents

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Summary

Introduction

Cognitive development is the basis of a child's ability to think. Cognitive development has an important role for success children in learning because some activities in learning are always related to thinking problems. Cognitive development is an emerging and rapidly developing aspect of the first four years of life. At this age, there will be many parts of the brain cortex that produce excess synapses as an initial implication of the child's development of interacting with the surrounding environment (Berk, 2012). As parents, we should be able to provide the appropriate stimulation to help the development of cognitive children and not to miss the golden age passed by. Factors that influence cognitive development according to Piaget in Siti Partini (2003: 4)

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