The Role of Women's Business Performance in Promoting Sustainable Development

Abstract

The relationship between women's business performance and sustainable development is a topic of increasing importance and interest. Research has shown that empowering women in business can have positive effects not only on their individual performance but also on the broader sustainable development goals of society. Therefore, recognizing and fostering the relationship between women's business performance and sustainable development is crucial for achieving gender equality and realizing the United Nations' Sustainable Development Goals. The objective of this study was to identify the factors affecting Micro and Small-Scale Enterprises in Karat Town of Konso Zone in Southern Ethiopia. Hence, the researchers use a quantitative research approach with an explanatory research design where the effect caused by the independent variables on the dependent variable is observed through regression analysis. Simple random sampling techniques have been used by the researcher in order to select 251 sample sizes of women small business owners. The primary data was collected using a structured questionnaire in the form of a five-point Likert scale. Then, both descriptive and inferential statistics analyses were done through SPSS version 21.0 in order to get reliable research findings. Accordingly, the regression result showed that customer satisfaction, access to finance, marketing skill, information technology, and access to entrepreneurship training have positive and statistically significant effects on women's business performance. Based on the findings of the study, the researcher forwarded possible recommendations for the women's micro and small-scale enterprises operating in Karat town.