The Role of Value Engineering & Reverse Engineering in Achieving Competitive Advantage An Exploratory Study

Abstract

The research aims to study value engineering and reverse engineering, which are strategic cost management tools in order to demonstrate their role in achieving the competitive advantage dimensions by reducing cost, improving quality, responding quickly to the customer and providing sufficient flexibility in responding to changes in customers' renewed needs and desires. To achieve the objectives of the research, a basic hypothesis was formulated, of which four sub-hypotheses were tested and analyzed by designing a questionnaire and distributing it to the study sample in a random manner. The questionnaire included two axes, the first is the collection of information on the research sample to analyze the characteristics of the sample, and the second is to explore the opinions of the research sample on the role of value engineering and reverse engineering in achieving competitive advantage. The questionnaire data was analyzed using the Statistical Program (SPSS) to reach the research results. The research found that value engineering and reverse engineering are an integrated framework, and that the integration and interaction between them leads to the generation and improvement the value of the product by reducing its cost and increasing its quality, and achieving the necessary functional specifications to meet the requirements and desires of customers, to achieve the competitive advantage of economic units.