Abstract
Modern travellers appreciate making reservations from companies that can handle all of their travel requirements in one place. The business of industries will greatly depend on value-added services. To create a more robust and improved ecosystem, the tourism industry has to advance by bringing everyone together.A critical topic of research to comprehend how companies may improve customer experiences and maintain competitiveness is the role of value-added services between customers and service providers in the tourist industry. Knowing how these services affect the general prosperity and competitiveness of tourism-related enterprises is crucial. Businesses may boost customer satisfaction and loyalty by knowing client expectations and customising their services to fit those needs. This can help in recognizing the particular value-added services that travellers want and expect from the travel business. Through this analysis, service providers can better understand which of their offers are beneficial and which may require modification. In this study, we will understand the particular value-added services that customers in the tourism industry want or desire, and identify the important facets of value-added services' function in the travel and tourism sector. Next this study, evaluates the effect of value-added services on competitive position of tourism businesses.
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