The Role of Twitter as a Social Media Platforms of Central Java Government for Sustainable Tourism Development

Abstract

Research Background - The role of Twitter as a social media platform used by the Central Java government to promote sustainable tourism development. Currently social media has a very important role in communication and becomes an information media in the development of tourism in Central Java. Research problem - The purpose of this research is to analyse the role of twitter as a social media platforms used by the Central Java Government optimally through its twitter official account “@VisitJawaTengah” managed by regional culture and tourism service of Central Java province to promote sustainable tourism development. Literature Review - Sustainable tourism in Central Java, Building tourism through twitter. Data and Methodology - This research uses qualitative methods by collecting data through books, journal articles, reports and websites. Data that has been collected is then analysed to satisfy the research purposes. Conclusion - Effective and optimal utilization of twitter by the Central Java Government has a significant effect then can encourage tourism development in Central Java and also to increase awareness in maintaining the environment in tourist destinations.