The Role of TV Sports Programs in Permeate of Ethical Values in Iranian National Athlete Women

Abstract

The purpose of the study was to survey the role of TV sports programs in permeate of ethical values in Iranian national athlete women. The Methodology was descriptive and survey with field data gathering. The population was national women athletes in Iran which select 97 samples by accessible way from individual and group discipline include Taekwondo, Shooting, Boating, Kabbedi, and others. Data gathered by a questionnaire which preparing by researchers and improved validity and reliability. Results by one-sample t-test showed there is a significant effect from TV sports programs in permeates of ethical values and their components as cultural, economic, religious, politic and social by the view of women athlete. Also, the results of the Friedman test showed the most effect belongs to social component (3.83 means), cultural component (3.42) and political component (3.22). The suggestion from findings was to review TV sports programs in order to improve the content for the development of ethical values in Iranian national women athletes.