Abstract
This research aims to study the role of trust towards the adoption of mobile services in China. This study examined users’ adoption of general mobile services by extending TAM with additional trust-related constructs. Based on the literature review from previous research, a research model with 10 research hypotheses is proposed in the study. This research model is empirically evaluated using survey data collected from a sample of 373 subjects. Seven research hypotheses are positively significant supported, while three research hypotheses are rejected in this study. The results indicate that both perceived reputation and perceived structural assurance directly affects the consumers’ trust in mobile services. However, perceived environment risk does not have positive effect on consumers’ trust in mobile services. Another interesting finding is that consumers’ trust in mobile services does not have direct positive effect on users’ intention to use mobile services.
Published Version (
Free)
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
