The role of trust in adoption of internet of things among farmers in Selangor, Malaysia

Abstract

This research is conducted to understand the adoption of the Internet of Things (IoT) among farmers in Selangor. Farmers' perspective of IoT utilization in their agricultural practices is analyzed to fully comprehend the elements involved in their decision to use IoT. This research explores the relationship between perceived value and perceived risk towards trust and the link between trust and IoT adoption among farmers. Perceived value and perceived risk are two common factors that influence trust among farmers, consequently affecting their decision to adopt IoT in their agricultural practices. A total of 100 farmers in Selangor who utilise IoT in their agricultural practices were selected to answer the survey. Multiple regression analysis is conducted to test the hypothesis. The result indicates that perceived value significantly influences trust but not perceived risk. Perceived risk is not significant but shows a negative relationship towards trust. Trust also showed a significant relationship towards IoT adoption among farmers. This study can help policymakers and responsible bodies to enhance the awareness of farmers to take full advantage of IoT to improve their business.