Abstract
The theoretical relationships among tourists’ perceived destination image, satisfaction, and future behavioral intentions are very important for the tourism industry and have been studied by many scholars. This paper examines how these relationships differ for tourists with different travel experiences by studying 514 Mainland Chinese outbound travelers to Macau. The conceptual model incorporates the exogenous formative concept of perceived image and the endogenous reflective concept of visitor satisfaction as well as the visitors’ behavioral intentions. This study not only verifies the conceptual schema in three assumed relationships but also confirms that the importance of perceived image for satisfaction is higher for first-time visitors than it is for returning visitors. The confirmative measure model reveals that the dimension of ‘leisure activities’ contributes the most to the overall destination image. Finally, suggestions for tourism development organizations are provided based on the findings of this study.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
