The role of travel conditions in cycling tourism: implications for destination and event management

Abstract

ABSTRACTThe purpose of this study was to explore the influence of travel conditions on preferred destination, event, and travel characteristics in the context of Active-Sport-Event Travel Carers among cyclists who travel to take part in events. Travel conditions are circumstances surrounding a trip such as travel with family or the length of travel. A sample of cyclists that travel to participate in events (N = 1452) was collected via online survey through cycling organizations and websites. Data analysis consisted of a series of repeated measures ANOVAs and paired sample t-tests. The results indicated an individual's event, destination, and travel-style preferences are dependent on whether he or she was traveling with a non-cyclist (e.g. family member) and the distance traveled. Prior research has suggested that for active sport tourists event criteria are more important than destination characteristics and travel preferences remain relatively stagnant with career progression. In contrast, the findings here suggest travel preferences vary based on travel conditions and that attractive destinations only become advantageous if event participants are traveling with non-cyclists or on trips involving longer distances. For instance when non-participant travel companions are included, the entertainment, attractions, and activities available in the destination become much more important to active event tourists. Communities seeking to attract sport tourists as a form of sustainable tourism development would be advised to organize events incorporating these preferences and to consider the influence of travel conditions.