Abstract
The current study aims at examining the role of transformational leadership in paving the way for well-built reengineering of marketing strategies within the healthcare sector in Jordan. Depending on a quantitative approach, 312 questionnaires were distributed to individuals within hospitals: 105 questionnaires – healthcare centers, 75 questionnaires – outpatient clinics, and 33 questionnaires – general medicine clinics in Jordan. The study results indicated as a start better employment of transformational leadership within hospitals compared to clinics and healthcare centers, which can be attributed to the size and capacity of the healthcare institution. The study also indicated an influence of transformational leadership in paving the way for reengineering of marketing strategies within the healthcare sector in Jordan attributed to all transformational leadership characteristics. Among these characteristics, it appeared that the most influential transformational leadership characteristic was “individualized consideration”, scoring a Beta value of 0.421. This meant that the individualized consideration that transformational leadership has can nurture creativity and innovation among individuals to use their talents, experiences, and skills to present new and novel approaches to managing the business. This individualized consideration helps manage the change approach that may appear within the reengineering process and cooperate with employees to embrace such change. The study recommended following transformational leadership as an approach within the organization to manage change and arm employees with a suitable leadership style that can prepare the environment for a well-prepared reengineering of marketing strategies.
Highlights
The study results indicated as a start better employment of transformational leadership within hospitals compared to clinics and healthcare centers, which can be attributed to the size and capacity of the healthcare institution
The current study aims at focusing on the role of transformational leadership in supporting marketing reengineering
Would a transformational leadership be able to support the plan of marketing reengineering strategies? This question was answered by distributing 312 surveys on marketing department staff in hospitals, outpatient clinics, and general medicine clinics in Amman, Jordan
Summary
The idea of reengineering marketing revolves had entered a wide era of internet development, around the idea of rethinking the marketing which required an enhanced approach to running strategies that are adopted by the organization a business This required a new and innovato suit the current complex business field and be tive technique in managing and leading. Edward and Mbohwa (2013) stated that the radi- On the other hand, Naveeda (2014) spoke of reengical change that reengineering requires an active neering as an approach to apply radical changes to leadership that can run this change and control organizational processes, which can help reform its ramifications in a way that guarantees the the business environment and guarantee more best and most accurate results an organization cohesive and well-built approaches to business.
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