Abstract

AbstractStudents are exposed to various academic, financial and psychosocial stressors while studying at a university, and have increasingly turned to social media to alleviate stress and access social support. While evidence suggests that social networking sites may promote health awareness and health-protective behaviours, little research has explored TikTok, a relatively new platform with over 800 million active users. Seven university students (6 females, 1 non-binary; all White British; mean age = 20.57) were interviewed about their experiences on TikTok, their motivations behind using it and its effects on their psychological wellbeing. A thematic analysis of this data revealed that while TikTok use temporarily relieved academic stress, it also encouraged addictive behaviour and upward social comparisons. These differential effects were largely mediated by TikTok’s algorithm, which recommended content based on users’ previous interactions.

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