Abstract
The scientific article is dedicated to professional and personality qualities of TV anchor. An attempt to analyzeprofessional responsibilities that allows to TV anchor to be successful in this type of activity in undertaken in this article. Especially, cited by the researchers all the main competencies, creativity, initiative, developed intuition, social adaptability, responsibility, ability to reflect, stress resistance, high standards of behavior, possession at a high level of verbal and non-verbal means of expression, the right motivational and target dominants, ideological maturity of the journalist. In addition article stressed on basic factors of info programs broadcasting in developed countries. The article also pay attention to the activities of the leading local and foreign TV news. It is worth noting that the TV communicator has a great responsibility, as he has many requirements. TV anchor must constantly improve, lead the people, form the worldview of the audience. In the scientific article these aspects are stated. In addition, each state uses different methods to attract the attention of the audience, such as foreign TV anchors as speakers of news programs tend to broadcast. For this, there are actual examples. In particular, examples are given or the fact that TV anchor of American TV is elevated to the rank of a public figure. The article also identifies the components involved in the communication of TV anchor. These are components such as cognitive, affective, suggestive, conative. The article shows the scientific and practical recommendations on the implementation of world experience and standards on the part of TV anchors of news program, thinking at the level of the speaker, the impact on viewers.
Highlights
The article entitled "The role of the TV anchor in the news program and authority he has achieved during his career" is relevant for journalists, and for those who work with the public
Television has a special role in informing our society and meeting the information needs of the population
The relevance of the scientific article is determined by the role and importance of the presenter in the information program, the impact on the audience, the formation of requirements for telecommunications and uniform professional standards, the need to improve the training of skilled broadcasters
Summary
The article entitled "The role of the TV anchor in the news program and authority he has achieved during his career" is relevant for journalists, and for those who work with the public. It is an important task to convey information to the public in a memorable way, to form the worldview of the audience, to mobilize it to new heights He is one of the leaders in this task, in achieving efficiency, in ensuring the level of visibility of the TV news program, in creating a whole integrity. As the number of television news programs increases today, the task of creators is becoming more complex and they have to do research to attract as many viewers as possible to their program In this case, one of the most responsible tasks is assigned to the host: he introduces the videos on the show, and attracts the attention of the audience, subjective behavior in the frame, and the events, news developments are displayed on the screen. The relevance of the scientific article is determined by the role and importance of the presenter in the information program, the impact on the audience, the formation of requirements for telecommunications and uniform professional standards, the need to improve the training of skilled broadcasters
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