Abstract

Summary In the context of de-regulation of the coffee sector, the registration of some Geographical Indications (GIs) has recently been implemented. This paper aims at answering to the following research question: how does GIs’ process (protection and management) help to rationalize the role of the state in the coffee sector? In Colombia, the National Coffee Growers Federation took all initiatives for the registration and implementation of Cafe de Colombia as a GI both in Colombia and in European Union and manages also the GI use. In Kenya, the Coffee Directorate registered the certification trademark “Coffee Kenya, So Rich So Kenyan” and acts as public body in charge of managing the coffee sector. Although both countries conceived different approaches, there is a common strategic line, which consists in attempting to secure downstream value of the long lasting origin coffee branding and in strengthening the quality management system. This paper shows that discrepancies in public intervention in the coffee industry depend on the empowerment of producers in this industry irrespective of the legal tool to protect GIs.

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