The role of the program «Enei’da» in popularizing Ukrainian culture

Abstract

The article deals with the culinary-literary show «Enei’da» and its role in popularizing Ukrainian culture. The purpose of the article is to demonstrate the role of the program «Enei’da» in popularizing Ukrainian culture. The relevance of the study is due to a decrease in public expenditures on cultural development and a small number of programs on cultural topics on Ukrainian television. Ways of popularizing Ukrainian culture in the program: preparation of little-known national dishes (originated from a certain region of the country and loved by well-known writers); quoting fragments from the work of writers; the story of interesting and unknown facts about the life and work of the literature classical authors. Each issue has the same structure, which allows you to combine the story of literature with cooking national cuisine. Thus, mixed-theme programs have an exceptional significance for promoting culture, as they engage the audience at once in two types of shows. Key words: «Enei’da», infotehnament, entertaining shows, Ukrainian television.