Abstract

Introduction. The discrepancy between personal and mass forms of information interaction dictates the need to consider the conflict between the pictures of the world emerging on their basis.Materials and Methods. The research methodology is based on the distinction between communication and communication. Communication is perceived as a technologically enabled process of information interaction. The “peacemaking property of consciousness” is considered - the psychophysiological property of a person to create a holistic picture of the world from discrete elements. The communicative picture of the world created with the help of the media exploits the initial trust of recipients in potential sources of information, creating an “infrastructure of trust” that only destroys human-dimensional meanings.Results. Communicative reality deprives a person of the opportunity to use his “peacemaking” potential to form his own reality. In fact, the media imitate reality, offering people surrogates of impressions and facts. As a result, in the communicative space the dynamics of change are performative in nature, and imitative reality can be represented as performative reality. An antagonism of meanings arises when personal perception presupposes a certain picture of the world, and the communicative process makes the presentation of the world inhuman and distorted. The phenomenon of error begins to sound in a new way as a result of the discrepancy between expected meanings and those phenomena and facts that were offered to a person by means of communication.Discussion and Conclusions. It is concluded that the artificial space of imitative reality is moving further and further away from man’s need to create his own world, thereby developing and shaping himself. Depoliticization, withdrawal into a world closed to external media systems is a characteristic of many today’s young people, who implicitly protest against their lack of the right to form their own picture of the world.

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