Abstract
SUMMARY Set against the background of an examination of certain concepts related to culture and a revision of existing intercultural theory, the author comes to the conclusion that while we as South African academics continue to mistake stereotypes and myths as intercultural concepts; while we substitute prejudice for theory and insist on fastening upon differences rather than commonalities, we will never become part of the emergent South Africa. Some of the concepts and theoretical assumptions underlying much of South African thinking concerning intercultural communication, and which are discussed by the author, include the following: culture as achievement, culture as struggle, culture as ‘the Other’, culture and collective consciousness, dualisms in categories and the curse of categories.
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