Abstract
ABSTRACT This article examines the role of the Internet in the delivery of export promotion services. Based on a content analysis of the Web sites of 250 export promotion organizations (EPOs) representing over 130 countries, it is concluded that the majority of these organizations have not fully exploited the potentials of this technology in the delivery of support services to national exporters. Use of the Internet is primarily limited to dissemination of basic information with little effort made to utilize the interactive and customization features of the technology. The managerial and policy implications of this failure in terms of increased cost of market entry, lost export revenues, and exporter attrition are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
