Abstract
The demand for coffee in Indonesia is relatively high because Indonesia is the fourth largest coffee producing country in the world. This indicates that there is a change in the lifestyle of world coffee consumers who prioritizes health and environmental sustainability. The development of sustainable coffee farming is carried out by increasing the quality and productivity of the coffee harvest through the Geographical Indication Certification program. The results show that the Geographical Indication Certification Strategy in empowering local farmers is the SO (Strength-Opportunities) Strategy, namely: 1) Making the Geographical Indication area an ecotourism area through the development of integrated arabica coffee-based agribusiness (2) Facilitating and stimulating investment in industrial development directed at increasing competitiveness through fostering improvement in the quality and appearance of products in Arabica coffee and other derivative products. Thus, it is necessary to have consistent quality control from the government so that products received by consumers follow the Geographical Indication label.
Highlights
BACKGROUNDIndonesia as the fourth largest coffee producing country in the world causes the average level of coffee demand in Indonesia from 2015 to 2019 projected to be 398,432 tons of coffee with an average growth rate of 5.09 percent (Directorate General of Plantation, 2016)
The results show that the Geographical Indication Certification Strategy in empowering local farmers is the SO (StrengthOpportunities) Strategy, namely: 1) Making the Geographical Indication area an ecotourism area through the development of integrated arabica coffee-based agribusiness (2) Facilitating and stimulating investment in industrial development directed at increasing competitiveness through fostering improvement in the quality and appearance of products in Arabica coffee and other derivative products
2) Alternative strategic research is the SO (Strength-Opportunities) Strategy, namely: (1) Making the Geographical Indication area an ecotourism area through the development of an integrated Arabica coffeebased agribusiness (2) Facilitating and stimulating investment in developing industries directed at increasing competitiveness through fostering quality improvement and product appearance on Arabica coffee and other derivative products
Summary
Indonesia as the fourth largest coffee producing country in the world causes the average level of coffee demand in Indonesia from 2015 to 2019 projected to be 398,432 tons of coffee with an average growth rate of 5.09 percent (Directorate General of Plantation, 2016). This can encourage Indonesia to be able to increase coffee production and productivity. Soekartawi, et all (2011) states that global coffee consumer demand requires coffee producers to develop coffee farming sustainably with the quality and productivity of coffee harvests that are expected to always increase every year. One effort to increase coffee productivity is to include coffee commodities in the coffee geographical indication certification program (Mawardi, 2009).
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