Abstract

The purpose of this study is to describe the role and strategy of the Cooperatives, Small and Medium Enterprises (SME's) and Labor Office in empowering micro enterprises in sasirangan, purun and knotted in Banjarbaru City, South Kalimantan Province. This research uses qualitative methods with descriptive analysis and uses the role theory of Siagian with Innovator and Modernisator indicators and empowerment theory from Kartasasmitra with Enabling, Empowering and Protecting indicators. Informants were taken by purposive sampling, then snowball sampling was carried out. The results of this research, The Role of the Cooperatives, Small and Medium Enterprises (SME's) and Labor Office that has been carried out are the assistance of mikro enterprises and IPR (Intellectual Property Rights). For roles that are still not optimal, namely in utilizing the free shipping assistance program, KREDIT USAHA RAKYAT subsidies and the use of umkmjuara.id applications. and roles that have not been implemented are the SME's bazar and assistance of RT Mandiri. The suggestions in this study for strategies is to use the SO (Strange Opportunity), need to be made regulations to use local SME's products and need intense cooperation and coordination with villages, sub-districts and the Cooperatives, Small and Medium Enterprises (SME's) and Labor Office in empowering SMEs in Banjarbaru City.

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