The Role of the Characteristics of the Green Campus Initiative in Understanding and Supporting Sustainable Development Activities at Warmadewa

Abstract

Students as part of the campus academic community can function as agents of change. Students are future leaders who are expected to make the right decisions when they take key roles in education in the field of sustainable development. In this context, the green campus initiative can be implemented at Warmadewa University Denpasar, which has won or often wins the Tri Hita Karana (THK) Awards. The THK Awards program is in line with the concept of sustainable development related to economic, social and environmental aspects. This article aims to identify whether the Green Campus Initiative is a viable strategy for disseminating the concept of sustainable development in higher education, increasing students' knowledge and proactivity regarding sustainable development. This quantitative-descriptive study is based on data collected in a survey involving students with a sample of 100 respondents. Data were analyzed using multivariate statistical techniques. The research results show that the dissemination strategy for sustainable development in higher education explains around 18% of students' level of proactivity and 27.7% of their knowledge and awareness about sustainable development. The findings of this research can help planning in higher education institutions aimed at implementing sustainable environmentally friendly practices in universities based on student perceptions.