The role of text genres offer and authorisation/approval in management communication

Abstract

The purpose of this paper is to present and analyse text genres offer and authorisation/approval as unilateral text types that are mostly used for communication purposes in tourism and hospitality management. This analysis will show a specific communication model of management. The paper starts with an introduction that leads to argumentation of text within LSP and discusses the text as a tool in management of tourism and hospitality corporations and corporations in general. Further, this paper gives shortly the methodolgy of corpus description and classification of commisives. Unilateral commisives, their function and definition is discussed, and afterwards follows the analysis of text genre offer and authorisation/approval used in corporations and companies. The conclusion gives the main characteristics of unilateral text genres in corporative communication and also gives characteristics of communication models used by management. The corpus for this study includes examples of texts which are used for communication purposes in corporations. Text genres offer and authorisation/approval are characterized as unilateral text subtypes. This paper provides a linguistic analysis of the text and text genres. Every text will be analysed within three levels. Text genres are crucial for gaining success in corporate communication. Depending from the type of corporate ideology and philosophy, text genres offer and authorisation/approval show characteristics on the micro and macro structural level, they show specific vocabulary, grammatical structures and syntax in communication. Communicative function and implementation of communication in written discourse is discussed in this paper. Available sources and references on this topic are based on text linguistics and analysis of general text genres. However, little has been published and no research of text genres used in corporations (as specialized text genres) has been conducted in Croatian so far.