The role of technology innovation, customer retention and business continuity on firm performance after post-pandemic era in China’s SMEs

Abstract

This study analyzes how technology innovation helps SMEs in developed economies achieve firm performance after post-pandemic. Small and medium-sized enterprises (SMEs) face substantial difficulties owing to a lack of resources and official backing. Our results, based on 256 survey responses from Chinese SMEs highlights the significance of technology innovation in fostering firm performance among SMEs. The outcomes indicated that the technology innovation, customer retention and business continuity has positive linkage with firm performance. The outcomes also indicated that the customer retention has also positive linkage with business continuity. The outcomes indicated that the customer retention and business continuity significantly moderates among technology innovation and firm performance. The findings have important implications for technology innovation policies and respondents’ initiatives. These results highlight the methods and boundary conditions of responsible technology innovation practices in the context of growing Chinese SMEs and add to the literature on dynamic capacities and responsible technology innovation.