Abstract
Digitalization has affected the specialization of travel journalism, but has brought opportunities and many new challenges. Travel journalism is now everywhere, with multimedia capabilities, personalization, interactivity, hypertext stories, virtuality, etc. The role of technology has already broken-down the traditional media monopoly, as the ability of Web 2.0 has enabled anyone to give rise to a customed media, create and distribute content, where travel journalists now thanks to different platforms allow users and travelers to plan trips, share their experiences instantly with a wide audience and react to stories published by others. In this article will examine how this genre is developing in Albania, specifically because our country is experiencing a touristic boom, but also thanks to the technology development. It will be perceived how tourism has re-dimensioned and updated this journalistic genre, through qualitative interviews of actors in the field, where through them will get to know the challenges and perspectives. Received: 25 December 2023 / Accepted: 25 February 2024 / Published: 23 April 2024
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