Abstract
This research aimed to identify the role of technological business incubators in supporting and developing marketing capabilities for entrepreneurship business and small projects in Jordan. The research population included all personnel and owners of the small entrepreneurship, either those projects were incubated or not. The sample of the study consisted of (400) respondents. It was concluded that there was a role for the services provided by technological business incubators of, (administrative services, financial services, professional services, follow-up and personal services) in supporting and developing the marketing capabilities in business entrepreneurship and small projects in Jordan. The averages for those services were of a high level of Importance. In light of the findings’ it was recommended to continue to provide accounting services and billing for business entrepreneurship and small businesses, and to emphasized the importance of holding specialized training courses for business entrepreneurship and small projects.
Highlights
Business incubators appeared as one of the solutions to create new job opportunities for the local human resources, especially in the entrepreneurship and small business projects field
Business Incubators: is an integrated package of services, facilities and mechanisms of supporting and consulting services provided for workers in the entrepreneurial and small projects business for a specific period of time, in order to reduce the start-up phase costs for businesses and projects, business incubators offer a range of services required by the establishment, supporting and developing entrepreneurship and small businesses, Marketing capabilities: identifying customers’ needs and meet them, follow-up changes and developments that occur in the target market, build a flexible mechanism for dealing with the changes and maintaining relationships with customers, product development, preparing personal training capable of performing the professional methods of marketing for entrepreneurship business and small projects
The study accepted the alternative hypothesis, which is "There is a role for administrative services provided by business incubators in supporting and developing marketing capabilities for business entrepreneurship and small projects in Jordan"
Summary
Business incubators appeared as one of the solutions to create new job opportunities for the local human resources, especially in the entrepreneurship and small business projects field. Entrepreneurship and small projects in the various sectors to which they belong need favorable conditions for work They need activities to support their operations at least in the early years of their life circles, as these entrepreneurship and small projects fail to meet the environment conditions, related to both infrastructure and dealing with the domestic and international markets. If this is true to the existing projects, the case will be more difficult for the new ones. It is important to activate the role of business incubators to support entrepreneurship and small projects as well as to support and develop creative scope to ensure opportunities of survival, growth and continuity
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