The role of sustainable interior design and its impact on customer’s behavior in commercial environments

Abstract

This study examines the role of sustainable interior design and its impact on customer’s behavior in commercial environments (ex., shopping ‘touring ‘entertainment ‘communication with others) ‘which may raise interior environment quality through design (ex., interior design ‘sustainable design) and the effect on buildings’ performance ‘efficiency ‘and services (ex., a mall ‘a restaurant ‘a shop). The research problem focuses on interior designers’ absence of awareness to know the importance of integrating sustainable design into interior environments ‘ which may negatively affect customer behavior (ex., fatigue ‘stress ‘illness ‘chaos), and thus reduce efficiency ‘ performance ‘and services of commercial environments as a whole ‘(ex., high cost ‘continuous maintenance ‘low sales). The main question in this research is to know how sustainable interior design can impact customers behavior in built environment, and thus answering the sub-questions about what the role of sustainable interior design elements in raising the quality of the interior environment of commercial environments functionally and aesthetically. The importance of research comes in providing the public (ex., architects ‘interior designers ‘investors ‘clients) with information about the importance of employing sustainable design in the interior design in commercial environments to raise the performance ‘efficiency ‘and services of commercial buildings through improving individuals’ behavior in it. Research objectives focuses on providing tips ‘instructions ‘and mechanisms that can be applied during the design process ‘which may improve the quality of the internal environments in commercial buildings by integrating interior design and sustainable design. The research follows the descriptive analytical approach in collecting information through questionnaires ‘personal interviews ‘and field visits. Researchers used statistical analysis and analytical tables to analyze the information. Findings confirm that: (1) sustainable interior design plays a positive role in influencing the levels of behavior of customers (example: comfort ‘luxury ‘health ‘safety ‘privacy) ‘which enhances their positive behavior during the shopping process within commercial environments (example: Satisfaction ‘increased purchase ‘revisits) ‘(2) the elements of sustainable interior design (example: colors ‘lighting ‘furniture ‘materials ‘ spatial planning) have an important role in improving the quality ‘efficiency and effectiveness of the interior environment in commercial buildings (example: functionally ‘aesthetically) Finally ‘(3) the sustainable interior design has an active role in raising the performance ‘efficiency and services of commercial environments (for example low cost ‘low maintenance ‘customer attraction ‘high sales).