Abstract

The retail industry in India is slowly taking a new shape and structure. The dominant unorganized retailing started losing its stand in the market and the organized sector is taking its importance in the industry. The organized retailers have changed the perceptions of the consumers and chased out the consumer from the unorganized retailers.What the customers look for from today’s retailers is ambience, price, variety, assortments and merchandise which are addressed meticulously by the organized retailers. With a change in the purchasing power, tastes and preferences of the Indian retail consumer, read availability of product with the retailer is playing a major role in the sustainability of the retailers. In this context supply chain management (SCM) plays a vital role. The mechanism which helps in decreasing the waste, decreasing the inventory, decreasing the transportation cost, finally giving, the consumer an affordable price and improving the performance of the retailer is what is called as Supply Chain Management. This article emphasis on the role of SCM in the organized and unorganized Indian retail and the roles of various factors like information flow, inventory management, sourcing, transportation, warehousing, reverse logistics, demand forecasting and supply chain execution as key drivers for an efficient supply chain management.

Highlights

  • What the customers look for from today’s retailers is ambience, price, variety, assortments and merchandise which are addressed meticulously by the organized retailers

  • The mechanism which helps in decreasing the waste, decreasing the inventory, decreasing the transportation cost, giving, the consumer an affordable price and improving the performance of the retailer is what is called as Supply Chain Management

  • Aim of this paper is to identify the variables influencing the Supply chain Practices of the Indian retailers and the changing trends of the retail industry with reference to the grocery store

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Summary

Supply Chain Management

The process of strategically managing the product procurement, movement, storage and the inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost effective fulfillment of orders. (Christopher, 1998, p. 4). The process of strategically managing the product procurement, movement, storage and the inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost effective fulfillment of orders. SCM helps to procure and supply the products and services smoothly right from the supplier to Manufacturer and from there into the hands of customers in order to fulfill their needs. This smooth flow of product from the starting point till the end point is done with mutual relationship with each other

Channels Used in SCM
Components of Retail Sectors
Organized and Unorganized Retailers-Indian Scenario
Justification for Selecting Retail Grocery Markets
Indian Grocery Retail Market
Demographic Details of Indian Retail Grocery Sector
Impact of Pricing on Indian Consumer
Literature Review
Research Gap
Research Questions
Methodology
Sources of Data
Complex Structure
Infrastructure Building
Training the Personnel
Lack of Collaborative Process
Other Challenges
SWOT Analysis of SCM Practices
5.10 Strengths of SCM Practices in Indian Retailing
5.11 Weakness of SCM Practices in the Indian Retailer
5.12 Opportunities before the Indian Retailers
5.13 Threats Faced by the Retailers
5.14 Need for an Effective SCM Practices
5.15 SCM Models of a Successful Retailer--Wal-Mart
5.16 Conceptual Model
5.17 Variables of SCM and Their Roles
5.19 Stock Keeping Units
Retail Logistics
Supplier Relationship
Transportation
Inventory Management
Storage Facilities
Communication and Technology
Procurement
Demand Forecasting
Reverse Logistics
Warehousing
Collaborative Effort
Findings
Conclusion
Full Text
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