THE ROLE OF SUCCESSFUL PUBLIC RELATIONS IN CRISIS SITUATIONS

Abstract

This article analyzes the theoretical foundations of the emerging concepts of anti-crisis PR, in particular, the tasks and functions of crisis management services are considered. A comparative analysis was made using the example of large global companies. The integration of new communication PR technologies during a turning point has been studied. The role of the media in maintaining a positive image of organizations is specifically noted. A definition is given to the concept of “crisis” and crisis communications. In addition, theories of crisis communications (reputation restoration, situational crisis) are considered. Using the example of foreign and national companies, anti-crisis measures are analyzed. McDonald’s Sets Out to Conquer the World by Changing its Image. 2003. A business journal from the Wharton School of the University of Pennsylvania. Knowledge at Wharton. Electronic resource: https://knowledge.wharton.upenn.edu/article/mcdonalds-sets-out-to-conquer-the-world-by-changing-its-image/ Date of the application: 21.06.2024. Muratova, N. 2022. Mass Media in State Strategic Programs of Information Society Development in Different Countries. International Journal of Social Science Research and Review. 5:4. 56-61. Post on Facebook, 2018. Electronic resource: https://www.facebook.com/oqtepalavash.official/photos/a.1419760331386261/2725700707458877/?type=3&theater / Date of the application: 19/06/2024. Меньшиков, А. 2013. Паблик рилейшнз в кризисных ситуациях. Комсомольск-на-Амуре. ФГБОУ ВПО «КнАГТУ. 75