The role of strategic recovery in achieving strategic success

Abstract

The study aims to reveal the role of strategic recovery, represented by its dimensions (customer recovery, process recovery, employee recovery) in achieving strategic success, expressed in its dimensions (survival, adaptation, growth). The research methodology relied on the descriptive approach in collecting and analyzing data to reach the results. For the purposes of collecting data, the researchers used a questionnaire as the main research tool, and it was distributed to the research sample (300) managers from a population of (780) managers, and the respondents reached (214) managers. The data were analyzed using SPSS V28, and one of the most important findings of this research is the existence of a strong and positive correlation between strategic recovery in its dimensions and strategic success, as well as the presence of a significant effect of strategic recovery in strategic success at the macro and dimensional levels. Based on the conclusions, a number of recommendations were presented, the most important of which is that administrative leaders must pay attention to the quality of service before strategic recovery, diagnose the reason for the occurrence of failure in providing their services, and learn from them so as not to repeat them in the future because customers in the Kurdistan Region cannot bear material and moral damage twice.