The Role of Strategic Monitoring In Achieving Competitive Superiority " An Analytical Study of The Opinions of A Sample of Working in The Iraqi Insurance Company"

Abstract

This This research attempts to diagnose the nature of the role that strategic monitoring contributes to the competitive superiority of the Iraqi insurance company, as strategic monitoring represents an important resource in the company and the main driver of other resources, so it is necessary to strengthen the special competencies of strategic monitoring to achieve competitive superiority that ensures the survival and continuity of the company in operation, as The research problem indicated that there is a clear lack of attention to the two research variables in the researched company, so the importance of the research emerges in the researcher’s attempt to provide solutions to address this problem, and to achieve the research objectives, so the researcher adopted the descriptive analytical approach in its applied aspect, as the questionnaire was used in collecting data. Which was distributed to a sample of (70) employees of the surveyed company, which was adapted to suit the purposes of the current research, and after processing and interpreting the results of the data analysis that was carried out using a number of statistical tools found in the ready-made program (SPSS V.28), the validity of the main and subsidiary hypotheses that were confirmed was confirmed. Included in the research, which emphasized the importance of the moral role that strategic monitoring contributes to achieving competitive superiority, and therefore it is necessary to activate the dimensions of strategic monitoring and invest in them in the best possible way to achieve competitive superiority for the Iraqi insurance company in light of the highly competitive environment in which it operates.