The role of stakeholders in Solomon’s Temple: an exploratory study

Roberto Bazanini,Ernesto Michelângelo Giglio

doi:10.1590/1984-9240837

Roberto Bazanini, Ernesto Michelângelo Giglio

Open Access

https://doi.org/10.1590/1984-9240837

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Journal: Organizações & Sociedade	Publication Date: Dec 1, 2017
Citations: 2	License type: cc-by

Affiliation: Universidade Paulista

Abstract

Abstract This paper aims to describe the role of stakeholders in the symbolic goods market of religion. Drawing on qualitative research, and based on the salience model of stakeholders, the objective is to analyze the importance of Solomon’s Temple megachurch to the Universal Church of the Kingdom of God (UCKG) as a competitive factor in the market of religious goods and services for achieving a competitive advantage. The findings show that the respondents’ perception indicates that the construction of megachurches provides a competitive advantage if the stakeholders are identified and continuously monitored because of the attributes of power, legitimacy and urgency. The contribution of the study is a discussion on the relevance of the applicability of stakeholder theory in the symbolic goods market of religion from the perspective of network relationships with other stakeholders.

Highlights

Based on liquid modernity, as suggested by Bauman (2013), instantaneity and change are factors of contemporaneity, especially since the fall of the Berlin Wall, and rapid technological development, as globalization imposes itself as a diverse process full of contradictions
Drawing on a qualitative research and based on the salience model of stakeholders, the aim of this study is to analyze the importance of megachurches to the Universal Church of the Kingdom of God (UCKG) as an enterprise competing in the market of religious goods and services to achieve a competitive advantage
The sample was composed of three marketing professionals who work with serviceable media training (M1, M2 and M3) for evangelical religious organizations, and three members of the faithful (F1, F2, F3) from each of the churches, three pastors (P1, P2, P3) and two members of the evangelical block (B1, B2)

Summary

Introduction

As suggested by Bauman (2013), instantaneity and change are factors of contemporaneity, especially since the fall of the Berlin Wall, and rapid technological development, as globalization imposes itself as a diverse process full of contradictions.

Objectives

Results

Conclusion