The role of speech etiquette in intercultural communication

Abstract

The article is devoted to the problem of interaction of language and culture. When study￾ing the problems of intercultural communication, issues related to the peculiarities of culture and speech etiquette of these peoples are of great importance. Knowledge of the peculiarities of national etiquette traditions contributes to better mutual understanding in international communication. Speech etiquette becomes one of the most important components of language learning, as well as the most important fac￾tor of intercultural communication. As a result of the expansion of intercultural contacts, representatives of different linguistic and cultural communities become participants of communication. The success and effectiveness of interaction are predetermined not only by language proficiency, but also by knowl￾edge of national and cultural specifics of speech and non-speech behavior, knowledge of socio-cultural norms, dominant features of communication, national systems of politeness.Many difficulties of intercultural communication arise in international communication and are caused by inability of interlocutors to interact, i.e. to show the relation to each other according to norms of this society and concrete expectations of the partner. National and cultural peculiarities of communi￾cants ‘ behavior in this type of communication are connected with the fact that different cultures have their own understanding of politeness and ethical norms. Etiquette is a category of communicative con￾sciousness, is a reflection of the national mentality and regulates the communicative behavior of people.