Abstract
The study examined the role of socio‐demographical and psychological factors in taking littering prevention actions among males (770, 56.6%) and females (590, 43.4%) residents of Ibadan, Nigeria. Their age ranged from 18 to 65 years. A questionnaire is the medium of data collection. Results indicated that altruism, environmental self‐efficacy, locus of control, self‐concept and age accounted for variations in taking littering prevention actions. This indicated that high levels of altruism, environmental self‐efficacy, self‐concept and internal locus of control are motivational resources in taking littering prevention actions. Therefore, stakeholders who have littering prevention as their priority should incorporate this information when they design interventions to promote taking littering prevention actions. Psychologists should be involved in designing such procedures to ensure the inclusion of behavioral issues. An integrated approach is the most efficient tool of promoting taking littering prevention actions in among residents of Ibadan.
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