THE ROLE OF SOCIAL MEDIA’S CONTENT IN FORMATION OF PROFESSIONAL QUALITIES OF THE STUDENTS OF BACHELOR DEGREE PROGRAMMES

Abstract

The article deals with the possibility of the usage of the content of social media in teaching the students of bachelor degree programmes in a higher school. The degree of impact of digital technologies on educational process is being followed with the focus on the necessity of substitution of line pedagogic technologies for the active usage of interactive and multimedia means of teaching. The critical analyses of some researches’ visions over the effectiveness of the Internet-resources used in pedagogics is introduced in the context of their studying the information and communicative technologies on the stage of their emergence. The highest authors’ appreciation of the pedagogic value of the Internet resources is highlighted as a high-quality possibility to boost the effectiveness of teaching. The meaning of the notion «social media» is revealed which are both digital technologies and the Internet resources. The types of social media are represented. The timely higher school pedagogues’ interest towards social media is explained as forms of teaching the students of bachelor degree programmes aimed at forming the professional qualities – creativity and communicative skills. The analyses of the usage of social media in teaching is given both of Russian and overseas reseachers. The results of empirical observation of the effective usage of the social media content in the teaching process of the students of bachelor degree programmes are performed, held inside the Presidential Academy, Institute for Social Sciences (Moscow).