The Role of Social Media in Travel and Tourism Decision in Africa

Abstract

Modern technological developments since the mid-nineties of the last century paradigm shift and a real revolution in the world of communication, where the Internet has spread throughout the world and connect parts of this world together, paved the way for all the communities of convergence and acquaintance and exchange opinions, thoughts and desires, and benefited every browser to this network of multimedia available there and become the best way to achieve communication between individuals and groups , featured websites and personal blogs and chat networks ,Web pages devoted to advertise goods and services, products , hotel and tourism offers. the most important of these sites and search engines, and Web portals, blogs and social networks have emerged such as Facebook -Twitter -MySpace My space – LinkedIn– YouTube Instagram and TripAdvisor, Which allowed some Exchange video clips, pictures, share files and immediate talks and direct interaction between users And the tourist areas and had travel experiences and deals and ads in this share posts on social networking sites, which have a large effect sometimes negative and sometimes positive according to the experience of the tourist site user. The vital role played by social networking sites for tourists on travel resolution is the subject of current research Facebook sites-Twitter-YouTube – TripAdvisor are forms that will be addressed in the study and analysis of where the tourist information and advertisements, pictures, videos and comments with impact on tourist travel decision .