Abstract
Social media has become a necessity to everyone’s life. Social Media is a distinguish channel in promoting health related products and marketing for individuals and large corporations as well. Among all products in the market, health products also received bombarded attentions from targeted customers. Social media such as Facebook, Instagram, YouTube, Twitter etc. are widely used for the promotion of products by the sellers of health products. The purpose of this article to know the effects of health related products on women. This study reveals to know the socio-personal characteristics of the respondents. This paper intends to identify the how social media plays its role in promoting health products among women. Furthermore, this paper also aims to examine the women perceptions of social media and their intension to purchase health products. To assess the role of Social Media in enhancing the effects of Health related products on women. For this study, descriptive research was adopted and the primary data is collected through a survey by using a structured interview schedule. A total of 120 respondents were selected randomly for the collection of primary data through a structured questionnaire. Data is analyzed SPSS software
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
