Abstract
This study investigates the intricate relationships between technology application, smart human resource management (SHRM), and innovation performance within the Jordanian telecom industry. Employing a quantitative research methodology, data were collected from employees of telecommunications firms in Jordan. The results illuminate significant positive associations between technology application, SHRM, and innovation performance, elucidating the pivotal roles of technology and HRM strategies in fostering innovation and bolstering organizational success. Practical implications of the findings advocate for substantial investments in cutting-edge technologies, the integration of intelligent HRM practices, and the prioritization of continuous learning and development initiatives to nurture an innovative workforce. This research contributes to a deeper comprehension of innovation dynamics within the telecommunications sector and furnishes valuable insights for practitioners striving to elevate innovation capabilities within their respective organizations.
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