The Role of Semantic Associations as a Metacognitive Cue in Creative Idea Generation.

Abstract

Is my idea creative? This question directs investing in companies and choosing a research agenda. Following previous research, we focus on the originality of ideas and consider their association with self-assessments of idea generators regarding their own originality. We operationalize the originality score as the frequency (%) of each idea within a sample of participants and originality judgment as the self-assessment of this frequency. Initial evidence suggests that originality scores and originality judgments are produced by separate processes. As a result, originality judgments are prone to biases. So far, heuristic cues that lead to such biases are hardly known. We used methods from computational linguistics to examine the semantic distance as a potential heuristic cue underlying originality judgments. We examined the extent to which the semantic distance would contribute additional explanatory value in predicting originality scores and originality judgments, above and beyond cues known from previous research. In Experiment 1, we re-analyzed previous data that compared originality scores and originality judgments after adding the semantic distance of the generated ideas from the stimuli. We found that the semantic distance contributed to the gap between originality scores and originality judgments. In Experiment 2, we manipulated the examples given in task instructions to prime participants with two levels of idea originality and two levels of semantic distance. We replicated Experiment 1 in finding the semantic distance as a biasing factor for originality judgments. In addition, we found differences among the conditions in the extent of the bias. This study highlights the semantic distance as an unacknowledged metacognitive cue and demonstrates its biasing power for originality judgments.