Abstract
The role of self-congruity in the retail store patronage model: The case of Islamic retail stores in Indonesia and Malaysia
Highlights
The contribution of retail industry to national economy is not to be questioned
The overall results revealed that there is no significant difference in the Islamic retail patronage behavior between Indonesia and Malaysia consumers, except for self-congruity and halal product quality relationships
P-value difference is lesser than 0.01, which means Indonesia and Malaysia consumers differ in their self-congruity and halal product quality perception
Summary
The contribution of retail industry to national economy is not to be questioned. In Malaysia, the retail industry contributed RM 46.9 billion to Malaysia’s GDP back in 2012. It provided more than 500,000 jobs in Malaysia in 2009 (Hashim, Hussin & Zainal, 2014). In Indonesia, the Indonesia Minister of Trade, Enggar Lukita confirmed that retail industry has an imperative contribution to national economy in terms of monetary value as well as in employment opportunities (KEMENDAG, 2017). The retail business in Indonesia is progressing, as proved by a 10% growth in sales recorded by the year 2016 (Kompas, 2016). Retail business has many prospects in Indonesia
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