Abstract
ABSTRACT This study explores the impacts of the referrer’s risk preference and reward size on the number of referrals and type of friends referred (i.e., tie strength). Risk preference (i.e., appetite for risk) is found to be related positively to the number of referrals and the percentage of weak ties reached, regardless of the reward. The effect differences between risk preference groups are greater if a medium-sized reward is offered, however, mainly due to the greater concavity exhibited by people with lower risk preference in their utility function.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
