Abstract

Excessive use of synthetic fertilizer has been proven to be an important cause of greenhouse gas emissions and water pollution in many Asian countries. This article aims to provide a better understanding of rice farmers’ preferences for a chemical fertilizer reduction scheme (CFRS) by integrating economic and psychometric factors. A survey of 292 farmers was conducted in Taiwan. The results show that farmers using more chemical fertilizers have a negative attitude towards implementing SAP and less trust in government and would prefer a higher entry payment over an eco-label. On the other hand, farmers using less chemical fertilizer prefer to receive an eco-label rather than incentive payments. Our findings indicate that an eco-label and higher entry payment could overcome the psychological factors that hinder farmers’ engagement. This study provides policymakers with insights into farmers’ decision-making, which could lead to chemical fertilizer reduction, thereby mitigating climate change.

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