The role of regret and disappointment in the repurchase effect: Does gender matter?

Abstract

This paper analyzes gender differences in the repurchase effect in an experiment based on Frydman and Camerer (2016). The results show that women exhibit a significantly higher repurchase effect than men. Specifically, women are more reluctant than men to repurchase a stock that increases in price following a prior sale. However, no significant gender difference in the repurchase of a sold stock that decreases in price is found. Furthermore, women are more strongly impacted than men by regret and disappointment from repurchasing a sold stock that increases in price, but no such impact exists from repurchasing a sold stock that decreases in price.