The Role of Radio Clinic during COVID-19 Pandemic: A Case Study of Swat

Abstract

The current research study aimed to explore the role of radio clinics during the COVID-19 pandemic in Swat. The study was a content analysis based and radio programs were examined that how radio programs are playing role in creating awareness among the public about the coronavirus and what sort of information is disseminating to educate the people to save themselves from this hazardous disease. Data of one month from April 1, 2020, to April 30, 2020, was collected about radio programs about the public health of Radio Pakistan Swat. Furthermore, researchers made codding sheet to categorize the data. The findings of the study showed that almost all the programs emphasized keeping social distance, regular hand washing, wearing face masks, and stay home to secure themselves from being infected from coronavirus. The overall study concluded that community radio is playing a vital role in public awareness and education especially in rural and remote areas of Pakistan.