Abstract
Animal Farm is a novel of pure propaganda. Orwell himself admits that he writes this novel in order to be a propaganda against the 'Soviet's myth', to expose Stalin's propaganda and Stalin's Communism. As propagandist, Orwell shows his ideas and opinions towards the dictatorial regimes. This study presents the outstanding role of different types and techniques of propaganda used in the novel by the characters, and how these techniques' persuasion influences are various from one another. The paper also traces the propagandists' ways and methods to make use of people's emotions by appealing to their profound fears and great dreams to befool and deceive them. Orwell gives the most devastating image of a propagandist through the character of Squealer who is crushingly effective to convince the animals and make them believe in everything he says. The paper also sheds light on Orwell's actual efforts to warn people from the tactics used by political regimes, and his attempt to show the effects of illiteracy and lack of education in supporting propagandists' purposes for exploiting people and make them victims of an evil propaganda.
Highlights
George Orwell is one of the most influential novelists of modern age
Propaganda today is most often used in political statements as a means of advancing a cause (Definition of Propaganda, n.d.).It can be defined as: "Information, ideas, opinions, or images, often only giving one part of an argument, that are broadcast, published, or in some other way spread with the intention of influencing people's opinions" (PROPAGANDA | meaning in the Cambridge English Dictionary, n.d.)
In such a problem Napoleon tries to play on the strings of emotions, he attempts to convince the animals by triggering their feelings to distract them of their real plight. He uses "Loaded Words" technique; the propagandist uses weasel words which are so descriptive and filled with emotions. Napoleon uses this technique of propaganda, when the animals have a serious shortage of food, he insists to encourage the animals to be enthusiastic and patriotic about the Animal Farm by telling them his revised story of the Battle of the Cowshed. (Animal Farm Topic Tracking: Propaganda, n.d.)
Summary
George Orwell is one of the most influential novelists of modern age His novels express a powerful satire on the political and social hypocrisy. The element of humor does not change the truth that he attempts to convey His novels are the best criticism of the social and political problems of his age Orwell thinks the Russian Communists have betrayed the socialist ideals of Carl Marx, and he feels that the western allegiance to Russia obscured the hypocrisy of Stalinist regime Once he said, he "Thought of exposing the soviet myth in a story that could be understood by almost anyone and which could be translated into other languages," In his allegorical novel Animal Farm, Orwell criticizes the 1917 Russian Revolution and its aftermath; the decades of totalitarian Soviet oppression. Animal Farm shows Orwell's opposition to totalitarianism as practiced by the communists
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