THE ROLE OF PROMOTIONAL PRICE IN TOURISM MARKETING CRISES FROM THE POINT OF VIEW OWNERS OF SERVICES IN TOURIST ESTABLISHMENTS: A CASE STUDY OF THE THERMAL AND TOURIST COMPLEX IN BISKRA

Abstract

Tourism pricing is one important activity in tourism business, an important element of the tourism marketing mix, because of its impact on the tourism movement, in view of the importance of the price, this study aims to highlight the promotional price policies used in the tourist and the entertainment complex during the period of marketing crisis experienced by the facility in general, and the current crisis in the country in particular, knowing the types of promotional policies followed by the owners of the services to satisfy and attract the customer, and their respective effectiveness policies applied by the department of the thermal and tourist complex and the service holders are (Discounts, psychological price, bundle price). The study also focused on the impact of tourism demand on the products provided by applying this strategy. The study community is an administrative staff of the various administrative facilities of the composite and some of the 35 service-holders in 2017. A resolution has been designed and distributed to the study sample, and data has been studied and analyzed using SPSS, and after analysis of the data we have come up with a range of results: the policy of cuts, the package price policy applied in the complex is successful and positively influences the tourism demand, while the policy The psychological price is unsuccessful and almost non-existent.