Abstract
The subject of research is the discussion and understanding the role of professional athletes in the development of sports tourism in Bosnia and Herzegovina. The research problem stems from the need for more detailed research of sports tourism in Bosnia and Herzegovina, as well as a detailed research of the role of professional athletes in Bosnia and Herzegovina. A qualitative method was used in the research. The qualitative method was conducted among six experts in the field of sports, in the form of in-depth interviews. The aim of the research is to find out and analyze the views of experts in the field of sports, sports journalism and on the topic of sports tourism and its impact on the image of Bosnia and Herzegovina through the promotion of professional athletes.
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