The Role Of Product Branding And Internet Marketing In Increasing Business Revenues KUB "MAJU LANCAR"

Abstract

Community Service Program with the Joint Business Group partner MAJU LANCAR located in the Gagan, Pengkol village, Nglipar sub-district, Gunung Kidul regency, were carried out by the Community Service Team (PBM) of the Yogyakarta National Development University. Various problems faced by partners both in the field of production, in the field of management, and in the field of marketing are things that become the focus of attention for the team to find out the solutions to solve problems. Limited equipment, minimal skills and knowledge of good bookkeeping, the absence of product variants, and the lack of partner production sharing, as well as conventional marketing, have made this home-based business unable to develop optimally. Lacking accountable bookkeeping records means that these partners do not have access to capital assistance from formal financial institutions to increase capital in the context of increasing production capacity. This Community Service Program provides solutions in the form of several activities such as the provision of production equipment assistance, taste innovation training, product branding, internet-based marketing or internet marketing, simple bookkeeping training, and the last but not least is training in making of capital assistance proposals. In order to know the effectiveness of this program, just before the end of the activity, a survey of partners was conducted regarding their responses to the usefulness of the various activities that had been carried out, and the result was that almost all partner members stated that this activity was very beneficial for the sustainability of their business