Abstract
This paper analyzes the content of independent printed media regarding the woman position in Albania. Performing out its functions, media often reflects the stereotypes of the society; one of these stereotypes is the reflection of gender, especially woman. Even if media plays an important role in the process of socialization, it also has the obligation to transmit and make public a proper and good image of individuals. The most important function of media is that, while reflecting the society, it should not create or transmit stereotypes and should not play a role on their reinforcement. Related the gender stereotype and media role on this issue I have chosen the case study called Ajshe Vata. This case study is important because it represents the story of the murder of a young girl in Albania called Ajshe Vata. The importance of this case lays in the importance that media showed to this death. Therefore, the research question of this study is; what is the role of independent printed media in Albania in the cases when woman is the victim? Do the stereotypes created by society get reinforced by the printed media? Methodology used in this study will be discourse analyses in the printed media which at the same time will be the main theory of this paper. I will choose the independent newspapers during the period October 2012, when the case takes place
Highlights
Media should play the informational function but at the same time the creative function for the audience for the perspectives it presents
This case study serves to analyze the work done from the printed press by having in focus the characteristics of this case, which represents many problems of the woman in the Albanian society, and the way, which is chosen to make them publicly
The study of this case by analyzing the representation of events serves to answer the research question raised above in relation to stereotypes created from the society, which are enforced from media
Summary
Media should play the informational function but at the same time the creative function for the audience for the perspectives it presents. It distributes messages that reach in a short time at a large number of people. Its role in the chose theme to be treated is very significant, because it can influence in changing of perceptions of people according to gender differences, man and wife. This case study serves to analyze the work done from the printed press by having in focus the characteristics of this case, which represents many problems of the woman in the Albanian society, and the way, which is chosen to make them publicly The study of this case by analyzing the representation of events serves to answer the research question raised above in relation to stereotypes created from the society, which are enforced from media
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